20.) Outkast - Hey Ya

Director: Bryan Barber, 2003

A cast of Andre 3000s - including, brilliantly, three backing singers dressed as jockeys - gives an ebullient performance of The kast's biggest hit in this homage to The Beatles 1964 performance on The Ed Sullivan Show. The twist, of course, is that this clip is set in London.

You can't help but smile when you watch this, and the grins on the faces of the bosses at Polaroid must have been widest of all.

19.) The White Stripes - Fell In Love With A Girl

Director: Michel Gondry, 2002

According to Jack White, this collaboration with Michel Gondry came about totally by accident: White told the label he wanted to work with the director behind Beck's Devil's Haircut video, and the label simply hired the wrong guy.

Fortunately, the mix-up resulted in a classic promo. Gondry's LEGO collage - made with a mixture of stop motion animation and post-production effects - is a great example of a brilliantly simple concept, perfectly executed.

18.) Talking Heads - Once In A Lifetime

Director: Toni Basil, 1980

Apparently, when director and choreographer Toni Basil was preparing Talking Heads' David Byrne for his starring role in the Once In A Lifetime video, she showed him video footage of epilepsy sufferers having fits as inspiration. You'd never have guessed, right?

These days, the whole video is exhibited in the New York Museum Of Modern Art. And you thought it was just a funny dance…

17.) Chris Isaak - Wicked Game

Director: Herb Ritts, 1991

Although the definition of 'sexy' is entirely subjective, for many people it could mean model Helena Christensen or singer Chris Isaak. Put the two together half nude in a video and… yeah, that works.

Photographer Herb Ritts shot Wicked Game on a beach in Hawaii, and his languid, slow-motion visual style - volcanic clouds, surging surf and all that body heat - was the perfect match for Isaak's aching, reverb-drenched love ballad.

16.) Weezer - Buddy Holly

Director: Spike Jonze, 1994

There's no doubt that the infectious fuzz pop of Weezer's breakthrough single was always destined to be a hit, but it was the accompanying video of the band performing in Arnold's Drive-in diner from '70s US television comedy Happy Days that embedded it firmly in the consciousness of '90s teenagers, elevated it to classic status and put Spike Jonze on the map.