The sight of Madonna shaking it in front of burning crosses in a video that mixed religious themes and racial bigotry proved to be too much for Pepsi - the company scrapped a promotional campaign with The Material Girl after seeing this clip.
Madonna and director Lambert pushed all the right buttons in Like A Prayer. The shots of a joyous gospel choir will lift your heart to the sky, while the scenes depicting prejudice fill it with fury.
24.) Kanye West - Runaway
Director: Kanye West, 2010
Say what you want about Kanye West, but you can't knock his ambition. Who else would direct and star in a 35-minute, high-budget music video about getting off with a half-woman/half-phoenix?
Over its half-hour duration, Runaway packs in multiple needless explosions, troupes of interpretive dancers, a giant papier-mâché bust of Michael Jackson, Kanye wigging-out with an MPC and some terribly stilted dialogue. What more could you want from a music video?
23.) Beyonce - Single Ladies
Director: Jake Nava, 2008
You don't have to shoot on multiple locations to make a great video: sometimes, all that's required is a single camera, a great song and an iconic dance routine. It helps to have a global superstar who you can't take your eyes off, too.
How do you make a dance music video interesting without pop stars or dancers? Well, it's not easy, especially when it's an instrumental track. That is unless you're the immense French video genius that is Michel Gondry.
Using DV footage of his train journeys around France he comps together a rhythmical landscape that synchronises perfectly to the music. Watch and listen closely as every element of the scenery sequences and syncopates to the song. It blows our minds every time we watch it.
21.) Fatboy Slim - Praise You
Director: Spike Jonze, 1999
Literally cheap and cheerful, this guerilla comedy masterpiece reputedly cost just $800 to produce.
Spike Jonze, starring as Torrance Community Dance Group leader Richard Koufey leads his, um, limited charges in a routine that owes much, much more to heartwarming enthusiasm than technical prowess.
The eagle-eyed among you may also want to watch out for Fatboy Slim Norman Cook in the bemused crowd of onlookers.
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