Never did we think we'd shed a tear over a polite, lonely, anthropomorphic dog while listening to the thick techno soundtrack of Daft Punk. But this superbly directed video captures emotions in a bustling cityscape where Charles the dog randomly runs into his old neighbour Beatrice.
According to Daft Punk's Thomas Banglater, the video has no hidden messages or meanings. It's a story that had a sequel in the form of Daft Punk's self-directed Fresh promo, where we meet up with Charles again. But nothing can match the cinematic tension of Spike Jonze's original.
14.) Björk - All Is Full Of Love
Director: Chris Cunningham, 1999
Can robots actually be sexy? You bet. It took a pretty special video to do justice to this breathtakingly beautiful piece of music, but Chris Cunningham managed to create one of the most visually striking promos of Björk's career; no mean feat considering how enthusiastically the Icelandic songstress embraced the form as a component part of her art.
13.) OK Go - Here It Goes Again
Director: Trish Sie, 2006
Who says treadmills have to be boring? Director/ choreographer Trish Sie put OK Go through their paces on the exercise machines to brilliant effect in a clip that Time magazine called one of The 30 All-TIME Best Music Videos.
With Christopher Walken-like precision, the band members dance, leap, cavort and mix it up on four separate treadmills in one single, continuous and mesmerizing take - which required 17 attempts. Sometimes you've gotta suffer for your art.
12.) Radiohead - Just
Director: Jamie Thraves, 1995
Just was a classic '90s alt-rock moment from back when Radiohead were still a bunch of slackers with electric guitars.
Everything about the cryptic, political-hinting video is perfectly geared towards long evenings sat in your mate's garage, wearing your best flannel shirt, lighting a couple of 'doobs' and debating what that guy says to make all those people want to lie down. Deep, man. Deep.
11.) The Beatles - Strawberry Fields Forever
Director: Peter Goldman, 1967
Lennon's half of what may well be the greatest pop single in history found its author presenting a more introspective, psychoanalytical spin on the kaleidoscopic childhood nostalgia that also informed McCartney's Penny Lane.
This early example of the music video form - then considered a 'promotional film' - saw Goldman employ jump cuts and reverse footage to disconcerting effect, providing the first uneasy hints that although the Summer Of Love was in full swing, mind expansion would lead some of its disciples into dark corners with no guarantee of a safe return.
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